帮助社会地位低下者的慈善募捐
为出走的儿童
这封REFUGE组织写给Mr. Longworth的信是求助于读者的同情心的。信中使用的推销(或恳请)技巧在导言中已经讲过了,如描述出走儿童遇到的危险,提出可减少个人所得税,以及非正式的语言。这封信采用了对话式的风格,而且列举了许多能引起读者同情的原因,对任何读者来说至少会有一条能引发他的感情。由此看来,它是针对广大的一般读者群的。
My Dear Mr. Longworth:
Right now,the people best equipped to help runaway kids are pimps.
A pimp can come off like a father figure to a kid who never had much love at home,particularly when he or she is scared,lonely,and right off the bus.
All he needs is a week to break the kid in,maybe get him or her hooked on ...... (共26384字) [阅读本文]>>